Tech Data Europe will attend DISTREE EMEA 2016, a leading trade event for the ICT and consumer electronics retail channels, taking place on 24-27 February at the Grimaldi Forum, Monte Carlo. The event brings together senior retail executives from across Europe along with distributor representatives from Europe, Russia, the Middle East and Africa.

During the event, Tech Data Europe will showcase its broad range of services and solutions for the retail channel, including its specialist platform for electronic software distribution, Activate-Here. This platform gives retailers the ability to fully integrate a rich software portfolio directly into their own websites and sell software in stores without the need for technical integration via the innovative new solutions “Print to Receipt” and “Kiosk”.

 “DISTREE EMEA 2016 gives a great opportunity showcase full range of services and solutions that Tech Data offers to the retail channel, in particular in the fast-evolving arena of software sales,” said Michael Urban, senior vice president, Broadline, CE, Procurement and Services, Tech Data Europe. “Tech Data has worked very closely with the major software vendors to deliver, through Activate-Here, a brand new and cost efficient sales platform for retail. The Print to Receipt and Kiosk solutions represent a real revolution for the software market and we are really looking forward to exploring this opportunity with current and potential partners at the DISTREE EMEA event.”

For more information about the event visit

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